When you get started with email marketing, it is easy to get overwhelmed with all of the advice out there. But, really, the best thing to do is to take stock of your basics, then simply begin. So, with that in mind, here are the 5 core guidelines for email newsletters. 1). The main purpose of an email newsletter is to engage your readers. Overall, your email list might have a purpose to increase your… Read More »6 Core Guidelines for Email Newsletters
As a home-based entrepreneur, diversifying income & automating your efforts is a constant desire. Just because you work from home doesn’t mean you don’t want to maximize your time so you can do more of what you want & less of the things you dislike. Direct Creatives can be the solution to so many of these struggles for home business owners. What is Direct Creatives? Direct Creatives is a collaborative digital marketplace created by home… Read More »Direct Creatives: A Solution for & by Home-Based Entrepreneurs
When someone unsubscribes from your email list, it feels like a failure, doesn’t it? At least at first, anyway, it creates a sinking feeling in the pit of your stomach & it makes you wonder WHY you’ve been pouring your efforts into building it anyway. So how do you NOT take it personally? Honestly? There’s no shame in feeling sad about it when someone unsubscribes from your list. Give yourself a moment to have a… Read More »How do you NOT take it personally when someone unsubscribes from your email list?
What if you could just pull up a chair next to each & every person who came across ANY of your content? I mean, you could carry on a conversation tailored right to them & their objections & reasons you can help them. But, what if you could act like you were talking to just ONE person every time you sat down to write an email or blog post or video script? This is how… Read More »How Identifying an Ideal Reader Makes Marketing Easier
When you sign up for a new email subscription on someone’s webpage & an email hits your inbox, like, immediately, it’s likely the owner of that list has a welcome email sequence set up. It sounds pretty self-explanatory, right? Or does it? What is a welcome email sequence, anyway? When your followers decide to entrust you with their email addresses, you have a responsibility to enter their inbox with respect. Not only are there laws… Read More »What is a Welcome Email Sequence?
Every time you sit down to write an email to your list, there are certain things to always keep in mind. You want to write emails that your audience looks forward to opening & that they can actually relate to. I’m not talking about the technical aspects (like, metrics, what to put where, or how to design a campaign); I’m talking about the quality of your actual words. There are critical parts every email should… Read More »8 Critical Parts Every Email Should Have
As a home-based entrepreneur, you have probably heard by now that you have to start an email list. It’s a necessity, apparently. But, why is this list so important? Isn’t just a bunch of email addresses? What makes an email list such a valuable asset as a business owner? Let me tell you; here are the top 5 reasons to start an email list. (Yes! Even as a home business owner or direct seller!) #1… Read More »Top 5 Reasons to Start an Email List