When someone unsubscribes from your email list, it feels like a failure, doesn’t it? At least at first, anyway, it creates a sinking feeling in the pit of your stomach & it makes you wonder WHY you’ve been pouring your efforts into building it anyway. So how do you NOT take it personally?
Honestly? There’s no shame in feeling sad about it when someone unsubscribes from your list.
Give yourself a moment to have a mini pity party if that’s what you need!
Seriously. Running a business is HARD. Learning to communicate via email, a way to mass-communicate, but in a way that makes each reader feel like you’re writing STRAIGHT to THEM?
That’s tooootally hard too!
Have the mini pity party if that’s what your brain needs. But don’t hang out there. It’s like an idea used by a popular direct sales business coach I follow. It’s called the BMW: bitch, moan, whine.
Take that BMW for a spin — but promptly hand over the keys afterward!
Then, when that pity party is over, take a look at WHY they’re unsubscribing.
Could it be that, even though you know them, they really are NOT your ideal audience?
Could it be that your emails are not what they signed up for? Did you promise something & deliver another thing instead?
Are you writing in the third person — to anyone & their mother — or are you composing your emails in second-person — between YOU & me, despite the number of people who might open them?
Are your emails to-the-point?
Do your subject lines go with the content of the email or are your readers feeling tricked or let down when they open them?
And, even MORESO, if the person who unsubscribed is someone you know REALLY well, contact them another way & just ASK. Maybe they’ll give you first-hand, totally helpful feedback to consider.
It is a GOOD thing when someone unsubscribes.
When someone unsubscribes, they are helping you fine-tune how you’re handling your email list & it increases the percentage of people on your list who actually WANT to be there & actually OPEN (& engage with!) your emails.
You’ve got this. ❤